Studio Modha

Establishing a contemporary interior design firm with a clear position and presence.

Studio Modha was preparing to launch. Its identity and website needed to introduce the firm with a clear sense of its approach, the clients it wanted to attract and the standard of work it intended to deliver.

What was changing

The founders were turning their vision for an interior design practice into a public-facing brand.

They had a clear preference for contemporary, restrained design. The challenge was to give that preference a strategic foundation and develop an identity with enough character to distinguish the studio.

As a new firm, Studio Modha needed its first materials and website to establish a consistent impression from the beginning.

Defining the position before developing the identity

We explored the studio’s purpose, values, intended audience and place in the market.

The founders wanted to operate between the middle and premium ends of contemporary interior design. Their brand needed to feel considered and assured, with a strong emphasis on typography.

These decisions gave the creative work a useful direction. The identity had to reflect the studio’s approach while remaining practical across its website, printed materials and larger applications.

An identity connected to the discipline

We developed a typographic identity with a restrained contemporary character.

The stencil treatment of “STUDIO” drew on the visual language of architectural and interior design drawings. The arrangement of the name gave “MODHA” a clear presence within the mark.

The design established a recognisable starting point for the wider identity, with typography and layout carrying much of its character.

One presence across the launch materials

We extended the identity into business cards, letterheads, brochures and hoarding designs.

Each application needed to work at its own scale while presenting the same firm. The system gave Studio Modha a consistent way to introduce itself in correspondence, presentations and the physical environments associated with its work.

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A website that introduced the practice

The website brought the identity together with the studio’s portfolio and expertise.

Its role was to help prospective clients understand the practice, explore its work and form an impression of its approach. The design carried the same restraint as the identity, giving the projects space within a recognisable presentation.

Responsive development made that introduction available across devices.

What the work enabled

Studio Modha launched with a defined position and a connected set of brand materials.

Its identity, website and collateral gave the founders a consistent way to present the practice and its work. The project established a foundation the studio could continue using as its portfolio and client relationships developed.

CLIENT REVIEW

Working with the 9 Designs team was an absolute delight. Their attention to detail and dedication to truly understanding our vision was commendable. The final brand strategy and identity they delivered not only met, but exceeded our expectations. Highly recommend!"

- Neha, Founder, Studio Modha.