Mears

Making ESG information easier to find, understand and explore.

Delivered alongside Luminous, this project brought Mears’ environmental, social and governance information into a structured digital experience for its stakeholders.

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What needed to change

Mears had an extensive body of ESG information to present online. Across more than 50 pages, the challenge was to help people find relevant information without losing the detail behind its commitments and progress.

Investors and members of the public would arrive with different questions and levels of familiarity. The experience needed to accommodate that range, making the content easier to navigate and understand.

Our role was to help turn a substantial collection of information into a useful part of the wider website.

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Organising the experience around the information people needed

Working alongside Luminous, we established the purpose of the ESG section and the priorities for presenting its content.

The structure needed to give visitors a clear starting point, explain the relationship between topics and support further exploration. Navigation, page hierarchy and consistent presentation were central to that work.

We also considered the role of individual data points and how they should appear within each page. The aim was to make important information easy to recognise while retaining access to the supporting detail.

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Carrying the structure into design and development

We developed the ESG section in Webflow, connecting the content structure with the design and behaviour of the pages.

Consistent layouts helped visitors move between topics. Responsive design supported use across screen sizes, while interactive elements helped organise and present the information.

Across the section, the emphasis remained on clarity. Design choices needed to help people explore Mears’ ESG work and understand what the information was telling them.

What the work enabled

The finished section gave Mears a more coherent digital home for its ESG commitments and progress.

Stakeholders could explore the information through a consistent structure, with clearer routes between topics and supporting detail. The work also gave Luminous and Mears a developed platform for presenting this material within the wider website.

The brand’s role

For this project, the brand’s role was to make the organisation’s commitments and reported activity easier to examine.

The website connected those commitments with the information behind them, giving stakeholders a clearer basis for understanding Mears’ approach.

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POSI+IVE IMPACT

Assisting Mears PLC in crafting their ESG website was more than just a task for us. ESG represents a company's positive actions towards the environment, society, and governance. By digitalising their ESG initiatives and making them readily accessible online, we played a role in amplifying the message of conducting business responsibly. This project wasn't merely about website development; it was about endorsing positive transformation in the corporate realm. Every click on this site signifies a stride towards a more responsible business future.

CLIENT REVIEW

"Engaging 9 Designs for our partner ESG site development was one of our best decisions. The team's ability to transform complex data into an easily navigable and visually appealing platform is truly commendable. We now have an ESG section for Mears that we're proud to share."

- Nick Clarke, Executive, Luminous